Liferay portal development and themes can benefit small, medium and large companies. With the right developer, even the smallest business can create a compelling, easy-to-use CMS system, employee self-service (ESS) portal or other corporate intranet or website. Liferay portlets development tools are flexible and robust and can satisfy a full range of portal configurations and implementations from the simplest CMS sites to the most complex business requirements for content management systems, document management, portal or web or intranet application.

The rich collaboration features of this technology includes web publishing, content management, collaboration and social networking and offers practical, functional tools innovatively designed to satisfy technical and usability concerns. The suite of Liferay portal development tools supports easy, affordable enterprise application integration, so the enterprise can integrate legacy system data, HR, accounting, CRM, ERP, or sales information or other critical sources of data. The framework and platform incorporates the open source technologies of many popular tool sets, suites and languages, and provides a rich environment in which the enterprise and an expert developer can work to create a flexible, compelling website, CMS system or other enterprise site.

Experienced developers can leverage Liferay themes to quickly design and develop a new site and support your work flow, products, market presence and sales channels. Consider all the ways in which your business can expand its web presence, improve its collaborative and team activities and increase market presence. The framework is helpful in designing and developing variety of websites, portals (listed below).

1. Professional, community, organization or association portals
2. Small business websites for auto mechanics, landscapers, dry cleaners, coffee shops and more
3. Medium sized business sites for IT consulting firms, discount furniture stores, regional hardware chains, car dealerships, community colleges
4. Large corporate sites for product and service sales, software sales and licensing, retail chains, grocery stores and more, medical centers
5. CMS sites to manage projects, content, file taxonomy, teams, calendars, time, billing, and inventory
6. News, media, event, ticketing, travel and other sites
7. Liferay e-commerce portals, shopping carts, product galleries, shipping and more

These are some of the opportunities your business can leverage with Liferay portal development with the help of an experienced developer. Skilled developers understand the tools and functionality within the framework and can use these tools and techniques to satisfy your requirements for mobile access, technical and usability needs and integration of enterprise applications to deliver accurate, up-to-date content to users and customers alike. This makes the framework flexible and useful for every size company from big and medium to small store owners.

Many corporate organizations have their own business websites to post information about their products, services, and events. Many organizations also maintain a blog with fascinating and engaging articles, supported by images and relevant video links. However, in spite of putting their best efforts into these areas, they find it difficult to generate traffic numbers as per their projections. Now, the reason can be poor promotional strategies or the inability to explore the true potentiality of website and blog marketing tactics.

Hence, what you need to do first is to zero in the preferences of your target audience their likes and dislikes. Try to get in touch with existing and new customers through social media and accordingly work to resolve issues.

Facebook

You can create a profile on Facebook, one of the leading and most-talked of social media sites globally. Facebook allows you to post multiple articles, images, website links, and videos on your personal profile page or on any business or community page. Ensure you regularly post all current and upcoming event schedules to keep the readers updated and engaged with your page and company activities. Also, make sure you post your events registration link or event ticketing link on your social profile page to allow the visitors register for the program instantly. You can even provide a link to your website or blog to let interested individuals to have a read through.

Twitter

This micro-blogging site is increasingly used by professionals to tweet about their fundraisers, conferences, meetings, etc. on a daily basis. You can add a hash tag with every tweet for additional visibility. The main intention of adding hash tags is that they allow tweets to achieve top rankings on the Twitter search engine. People searching for events related information on the site will easily come across your series of tweets and some of them may register if they find the events of interest to them.

LinkedIn

You can set up a profile on this largest business networking website to connect with like-minded professionals and business experts. You can post your event details on this site plus the hyperlink of your event registration platform to let people quickly register their names to attend the same. LinkedIn allows you to share innovative ideas and thoughts within your business network and develop long-lasting relationships with your LinkedIn connections.

Pinterest

Pinterest is the latest sensation amongst social media users. The site allows you to share or pin images and links in a bulletin board format. You can even categorize images and links as you like. Pinterest has over 10 million monthly unique users and has become a great tool to drive traffic for many websites.